In 2015, the foundation was laid for the National Western Center with the formation of the Master Plan. The development of this plan was created by the City & County of Denver, Colorado State University, Western Stock Show Association, Denver Museum of Nature & Science and History Colorado. The process also included public outreach through the National Western Center Citizens Advisory Committee and the greater community. The Plan established a long-range vision, guiding principles, and goals for the redevelopment of the National Western Complex and Denver Coliseum, and the revitalization of this historical region of Denver. At its core, the plan sets out to accomplish the advancement of four broad objectives:
- Set in motion the creation of a year-round destination to engage local visitors and promote out-of-state tourism in collaboration with partners such as Western Stock Show Association, Colorado State University, the Denver Museum of Nature & Science and History Colorado;
- Advance the City’s intent to secure and grow the National Western Stock Show for the next 100 years as the state’s largest agriculture convention;
- Position Denver as a global player in 21st century agricultural issues that will help advance our knowledge around food production, safety, and the expansion of healthy foods at an international scale;
- Utilize new and improved multi-modal pathways to reconnect Globeville, Elyria, and Swansea and bring life back into these communities.